play New Media and TV

Like with jingles (AKA "sound branding"), music for web content and TV shows has to quickly and clearly establish an identity.  

I've long been a fan of TV show theme songs - Gilligan's Island, Batman, The Brady Bunch, MASH, Mission: Impossible, The Odd Couple, The Addams Family, Chico and the Man, Barney Miller, Welcome Back Kotter, The Jeffersons, All in the Family, Looney Tunes and, more recently, The West Wing and, now that I have kids, Teletubbies, Hannah Montana and many others.  These short songs embody the feel of each show, set the tone and got you in the right mindset.  Amazing how much they accomplished in less than a minute.  

Web content, like podcasts and web video, improves dramatically with carefully crafted music.  This is especially important on the web because the visual quality of videos is often limited.

Small Biz America chose us to create theme music for their clients' podcasts.  It's part of the medey you hear when you click the play button at the top of this page.  And you can click here to hear a full episode of the podcast The Jackie Jones Challenge.

•- Michael

updated: 11 years ago